In the e-commerce consumption behavior itself, which has been considered in the past. The bigger reason is that the consumption power Special Database of this part of the population in the past was obviously restricted by the actual income, and it was not enough. In order to let go of his scruples and participate in the carnival of this flowing feast. From the point of view of merchants and brands, in the past, the commercial attention of this part of the supply side was more focused on people with low consumption decision-making Special Database costs, and at the same time, most of them only provided products that can be afforded by this group of people, but in fact they were selectively ignored.
A potentially larger user market. Ali's "sinking technique" is essentially a wake-up call for potential users, merchants and brands. As a result, in the Special Database past, a brand or product went from conceptual recognition to shopping cart, from being put on the shelf to occupying user topics, which often took a few years or even decades. But Ali's "user folding" action made the sinking market explode at the beginning of this Double 11. Take the Special Database TV in traditional home appliances as an example. Tmall has calculated a data that is different from people's inherent cognition.
82% Of 65-inch large-screen TVs priced below 4,000 yuan are actually bought by residents in cities and rural areas below the third tier. Rather than what people Special Database think in the past. First- and second-tier users are the main purchasing power. The reason is that housing prices in cities and regions below the third tier are relatively low, and residents have less pressure to buy houses, so the purchasing power of other products Special Database is actually being released. At the same time, because of the low pressure on housing prices, the per capita housing area is larger than that of first- and second-tier cities,