To determine which terms you should add, you need to identify the words and word combinations in search queries but not in your product feed. Invest in Google Shopping now before it's too late In Google Shopping, Alphabet has created an advertising medium that works on several levels. It's good for consumers because they can easily find the product they're looking for, and it's good for retailers, who get a better conversion rate and better ROI than with text ads. Plus, this ad medium works well on mobile, which is a big deal considering it now accounts for more than half of online traffic. The real winner, as usual, is
Google. Alphabet recently released its earnings report for the end of the first quarter of 2017. As expected, Alphabet's revenue increased by 17% between 1Q16 and 1Q17 - much of which is likely due to the increase of 53 % of clicks on paid advertising. If we assume jewelry retouching service that Google Shopping will continue to take more market share from text ads – possibly up to 80% by the end of 2017 – and combine that with the already impressive 53% increase in clicks Overall, we estimate that by the end of 2017, Google Shopping clicks will increase another 72%.
This means that right now, Google Shopping is the deal of the century. Despite its insane growth rate, its costs are at an all-time low – due to the continued availability of ad inventory supply – while the conversion rate remains high. It won't last forever! As more retailers recognize Google Shopping as a way to convert mobile traffic and improve digital marketing ROI, they will invest more advertising dollars and CPCs will increase. Now is the best time to invest in Google Shopping. Costs are relatively low, returns are high, and competition is minimal.