This paper analyzes and thinks about online children's programming from the perspectives of macro environment, market analysis, user bulk sms service demand, product demand, and competitive product analysis. As a product intern in a maker education company, I am fortunate to participate in the product planning of the company's online children's programming from 0 to 1. To be honest, as a product novice with 0 experience, it is such a big plate that I am excited but also difficult to get started~~ Since my upstream business is busy and I don't have much time to guide my work, I will output my poor demand analysis report, hoping to get criticism and guidance from my predecessors bulk sms service and teachers, so that I can go faster on the road to the product. growth. I believe that great products can change the world. I.
Overview Since the national policy to implement STEAM education and maker education, robot education, programming education, etc. have become a craze bulk sms service for quality education, and cognitive groups have gradually penetrated from a very small group of high-income and high-cognitive parents. As a recognized part of STEAM education, programming education is born with the genes of the computer Internet, and has received great attention in recent years. In view of the surge in demand for science and innovation education by parents in the current era, the fierce competition in the industry and the lack of a complete standardization system, and the strategic positioning bulk sms service of the company itself with elite education (i.e. Peiyou), children's programming products will be positioned as strategic products.
At the same time, it has offensive, defensive and profitable types. 2. Macro environment - PEST analysis 2.1 Political environment (Politics) In 2015, the "Guiding bulk sms service Opinions on Further Promoting Educational Informatization during the "Thirteenth Five-Year Plan" Period (Draft for Comment)" first mentioned the exploration of the new model of "STEAM" education and "Maker Education". In 2016, the "Thirteenth Five-Year Plan for Education Informatization" included the ability of informatization teaching into the school-running level evaluation system. In 2017, the "New bulk sms service Generation Artificial Intelligence Development Plan" raised artificial intelligence as a national development strategy.